Privacy Policy
Effective date: November 6, 2026 · Last updated: November 6, 2026
1. Introduction
This Privacy Policy describes how TrakU ("TrakU," "we," "us," or "our") collects, uses, shares, and safeguards your information when you use our TrakU mobile applications and related services. This applies to all user types: School Administrators, Parents / Guardians, Students, Corporate HR Teams, and Employees using TrakU for bus tracking.
2. Information We Collect
- ▸Mobile Number: Required for account creation, authentication, and communication.
- ▸Location Data: Real-time and background location is tracked to enable live bus tracking, ETA calculation, and safety alerts for all users.
- ▸Device Information: Device model, OS version, and unique device identifiers.
- ▸Profile Information: Name, school or organisation name, role (parent, student, HR, driver), and contact details.
- ▸App Usage Data: User activity within the app, logs, and crash reports.
- ▸Notification Preferences: Settings for arrival alerts, departure notifications, and journey updates.
3. How We Use Your Information
- ▸To create and manage user accounts on TrakU.
- ▸To enable live bus tracking, ETA calculations, automated notifications, and journey monitoring.
- ▸To improve and personalise the user experience.
- ▸To provide safety features, geofencing alerts, and arrival/departure notifications.
- ▸To communicate via SMS, push notifications, or in-app messages (transactional and service-related).
- ▸To comply with applicable legal and regulatory requirements.
4. Location Tracking
We collect precise location data when you use the TrakU app.
Background location may be collected during active journeys — even when the app is in the background — to provide continuous live tracking, accurate ETAs, and safety alerts.
Users may manage location permissions in their device settings. However, some app features (live tracking, arrival alerts) will not function without access to precise or background location.
5. How We Share Your Data
- ▸Service Fulfillment: Location and profile details are shared between relevant users (e.g., parent sees bus location, school admin sees fleet status) for the purpose of journey tracking.
- ▸Legal & Safety: Information may be shared with law enforcement or regulators if required by law or to enforce our policies.
- ▸Third Parties: Trusted vendors for analytics, push notifications, and cloud hosting, under strict confidentiality agreements.
6. Data Storage & Security
- ▸User data is stored securely using industry-standard measures including encryption and access controls.
- ▸We do not sell or rent any personal data.
- ▸Data is retained only as long as necessary to provide our services or as required by applicable law.
7. User Rights & Choices
- ▸Access and update your account information via the app.
- ▸Request deletion of your account and associated data by contacting us (see Section 10).
- ▸Opt out of non-essential notifications from within the app settings.
- ▸Withdraw consent for location access at any time via your device or app settings.
8. Children's Privacy
TrakU is used in school environments and may involve students as tracked passengers. Location data for students is visible to authorised school administrators and parents/guardians only. TrakU does not knowingly collect personal data directly from children under 13 without parental or institutional consent. Schools deploying TrakU are responsible for obtaining appropriate consents from parents or guardians.
9. Updates to Privacy Policy
We may update this policy periodically. Significant changes will be communicated to users and updated on our website and within the apps.
10. Contact Us
SK Enterprises (TrakU)
Email: [email protected]
Phone: +91 99429 57788
Address: 117/A, MC Road West, Perundurai, Erode, Tamil Nadu — 638052
Grievance Officer: Available upon request via email or phone.